SOH MELBOURNE
ART DIRECTION
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Creation of the Art Direction brief which needs to follow the marketing goals and the branding strategy expressed by the client.
We create a creative brief which showcases customised art direction concepts, followed by inspo boards illustrating the concepts. The brief also includes the technical aspects of the shoot with technical approaches (lighting, photography techniques, choice of location etc.) and production requirements (props, backdrops…) which directly links to the concepts and marketing goals.
This brief will serve as a guideline throughout the production; and will help the team navigates concepts and goals.
PHOTOGRAPHY
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Once the art and concept brief is approved, we work towards the photoshoot. I provided a hybrid service of photography and videography.
Created pack shots for 4 new products, as well as ‘lifestyle’ images in studio and on location -
VIDEOGRAPHY
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Production of multiple 30 seconds clips specifically to be used on Instagram and Tik Tok . Each product has a clip.
